Plastic surgeons have plenty to be concerned about without even thinking about where their next spate of customers are going to come from. But there is a growing movement towards SEO marketing in the world of cosmetic surgeries. If you don’t even know what SEO is or you have not yet taken the dive, here are five reasons why SEO marketing will be the future of the plastic surgeons marketing world.
Behind: Search Engine Optimization has been around for a long time on the Internet. Many clients who jumped out in front of this movement saw huge gains for their brand and huge dollars in their pockets. But SEO is not dead; not by a long shot; especially in the world of cosmetic surgery. Can you believe that many plastic surgeons still don’t even have a webpage? Or if they do it is bare bones and very basic with just their contact information on them? If your search results are loaded with all manner of positive adverts about your business and your stellar record, customers will take notice.
Choices: Customers for plastic surgery are by-and-large optional and this type of cosmetic surgery leaves the customer a lot more time to weigh their options. Who do you think is going to leap out ahead in this race? A surgeon who has no web presence or one who has a carefully calculated search engine crawl with tons of relevant articles, images, testimonials, and success stories?
Cost: The costs of SEO are actually another thing that is really appealing to customers across the board. More and more people are doing their shopping, product research, and price matching online. So when there are stories and other relevant information coming across your customers search engine, where do you think they’re going to go? If you lay out the cost of admittance with the rewards reaped, you’d be foolish not to exploit it.
Tortoise: The tide is slowly shifting and that means that this type of search engine marketing will continue to peel off future customers. Some have attributed the lack of motivation towards this style of marketing with the slow-to-change attitudes of the heavily regulated healthcare industry in general. But just like the tortoise won the race, so too will even the slower of the SEO endorsers in the world of plastic surgeons.
Global: One more thing about this type of marketing is that it’s already gone global. You can open up a computer anywhere in the world and get the same search results that come across your page in your den. That means for residents, those traveling through your area, or those just looking for an escape, your SEO results will be front and center in your potential customers search queries.
Online search is a tough nut to crack. If you have the right tools the treasures of the safe are yours for the taking. Make sure that you take all these factors into consideration and then get your name on the search crawl!