Your plastic surgery practice can grow and you can become even more successful than you already are with local SEO services. When it comes to physicians, particularly for those consults that are not part of primary care, the web is an important tool and making sure that you are standing out among the competition will make sure that patients call you first when they want surgery. So, how do you use local SEO services to improve your practice and why is it so important?
Why Local SEO Services are Vital
If you want people to find you online, the odds of connecting to someone local by the main search results aren’t that great. Your website would need to be ranked very high for the keywords that they were typing in, and while that is possible, it is difficult to achieve, especially in a popular niche where the competition is numerous and fierce.
But with local SEO services, you have a much smaller pool to compete with. First, it is narrowed to only those in your local area, and then further narrowed by those who are using local services at the same level as you. Obviously, the more local SEO that you do, the more chance your practice has of rising to the top.
Less than 10% of businesses are optimizing for local. They rely on other channels for their business and cannot justify the cost or time spent – and some have been doing business the same way for so long, it is difficult for them to adapt to this new medium. That obviously gives you a major advantage if you are pursuing local SEO. In addition, local optimization has the highest conversion rate of any other internet marketing effort and pays for itself in short order.
How to Use Local SEO Services
There are several methods that allow you to use local search engine optimization services to grow your business. The first is the DIY method – which is not recommended unless you are very familiar with internet marketing already and have a great deal of time to spend (both optimizing for local search engine optimization and for mastering the learning curve that comes with it).
Of course, the other method is to actually get a company to do your local optimization for you. There are lots of benefits to this method for your practice. First, there is the time saved. You likely don’t have time to do all that is required to get you to dominate the local search results; we do. In addition, we have the expertise and tools that will get you there faster than anyone else.
Don’t allow your plastic surgery practice to get lost in the back pages of internet search. Be front and center when someone is looking for plastic surgery and your practice will grow so quickly you’ll wonder why you never optimized for local search engine optimization before now.