In the ever changing virtual landscape of how we do business, digital marketing is incredibly important to doctors. Although people still rely on family and friends for trusted referrals, most consider the internet the next best place to look for a good recommendation. The majority of potential patients won’t make it past the first page or two of the search engine before they find a doctor they like. That’s why search engine optimization (SEO) is the right choice for your business and is essential for new patient acquisition.
Developing and executing an effective digital marketing strategy will help bring your practice to the next level, and seriously increase your new patient call volume. Whether you are just starting to develop an online presence, or you’re ready for a more aggressive plan, the following are some key notes as to why SEO is the right choice for your business.
Website Design and Strategy
Your website is like your online business card. It is essential that you have a professional web presence to promote confidence in your practice. A good digital marketing partner understands that your site should be optimized to enhance the user experience, stabilize an online reputation, and draw in new patients.
Prior to increasing online visibility, a good SEO expert will make sure your site is conveying a modern, professional, and friendly tone to new patients. Your site should also be easily readable, with original content, and provide several simple methods in which to contact your office. Your site should be the centerpiece of all your online marketing efforts.
Showing up in local search results is important, because your patients will come straight from the community surrounding you. Running a successful practice heavily relies on being discovered online by locals. A good SEO strategy will ensure your business can easily be found on major search engines like Bing, Google, and Yahoo. By establishing local search parameters, you are engaging in a smaller group of competitors, and are much more likely to be seen. You can even consider adding a “map” feature to your website, to help direct new patients to your office.
Developing and maintaining an online social presence involves interaction with the internet community. Business is more personal than ever before, and developing a rapport with patients in an online atmosphere is almost expected these days. This can only be achieved through meticulous and original content. Content can come in the form of social media posts, blogs, newsletters, press releases, white papers, etc… What’s important is that you’re participating.
Engagement on social networks with current and future patients will take your practice to the next level. Not only will social media assist in establishing your brand, but it can help to build important relationships with communities and connect to new patients. Participating in the conversation is part of managing your reputation online. Listening to what people have to say and responding accordingly, will only elevate the status of your practice.