As a plastic surgeon in a competitive market, you have to build your brand recognition and have your customers looking up and taking interest in what you are offering. With the changing marketing trends currently, which involve the internet and all its aspects such as social media and mobile web, anyone who doesn’t have a web presence is missing out on great business. It all begins with putting up a website, but first you need to find the best web designer to guarantee a profitable and impressive end result.
In order to help you choose the best web designer, outlined below are some the seven basic steps to take.
- Know Your Goals
Do you have clearly defined goals? Know what you want your website and online marketing to achieve in the end. Your website will advertise your services and you will want to have an influx of new customers inquiring of your plastic surgery services not long after you set it up. In this case you will need good visibility and a clear focus on the target market. Ask your potential web designer to show you how capable they are in helping you achieve your goals. They should give you details of how they intend to help you build a website that will generate results. They should also show you good examples of cases similar to yours and the approach they used to achieve success in the end.
- Establish Your Cost & Value
Cost is usually what influences the choice of most people when choosing a website designer. Always remember that you will get what you pay for and if you go for only the cheap-charging web designers then do not be surprised when the results are less impressive. Do your math and have a clear budget on how much you want to spend. Next, inquire from your web designer whether they can offer you concrete evidence of value delivered through impressive results. If they provide proof that they can create a website that will generate ROI, then cost shouldn’t be your deal breaker but value. Do a lot of research in this case.
- Check Out Their Clientele
How many clients does this web designing company have currently and who are they. Find out if the clients are experiencing results and are satisfied. Check out the websites of these clients and access the quality of the work done. Ask the company for testimonials of their clients and proof of how they measure their success. Some performance data of the company would also be very helpful.
- Communicate & Understand
It is important to understand what your potential agency is proposing. Quiz them about their process, methodologies and the recommendations they are making. If you don’t understand anything, always ask because you should never at any point be in the dark about anything involving your business.
- Do They Understand The Power Of Content?
Your agency needs to understand the power of content and how it will help your customers engage with you. They should be talking about content before they talk about the design and should ask for your marketing team or content creators if they aren’t generating the content themselves. Any company with no focus on content should be on your black list.
- No Hidden Charges
You must be very wary of any hidden charges if you don’t want to lose a lot of money. Hidden charges are a common phenomenon with most web design services. Have your company give you a clear breakdown of the cost minus any hidden charges.
- Any Existing Ongoing Relationships?
After your website is up and running, a good company will have an ongoing maintenance service plan to assist clients who are new to online marketing. As a plastic surgeon who is advertising their services online for the first time you will definitely need such a plan. Ask your web agency about any existing ongoing relationship to help in the maintenance and publishing of quality content and generating the analytic report.
With the above steps you should get yourself, the best web design deal out there.